{"id":119,"date":"2025-04-09T00:34:51","date_gmt":"2025-04-09T00:34:51","guid":{"rendered":"https:\/\/www.hoyonow.com\/blog\/?p=119"},"modified":"2025-04-15T21:06:39","modified_gmt":"2025-04-15T21:06:39","slug":"benefits-of-selling-your-house-by-owner","status":"publish","type":"post","link":"https:\/\/portal.hoyonow.com\/blog\/?p=119","title":{"rendered":"Benefits of Selling Your House &#8220;By Owner&#8221;"},"content":{"rendered":"\n<p><strong>Why I Sold My House &#8220;By Owner&#8221; (And Why You Might Want to, Too)<\/strong><\/p>\n\n\n\n<p><em>By Robert Urban \u2013 Florida Homeowner, Recovering Realtor-Commission Payer<\/em>, <em>Family Man<\/em><\/p>\n\n\n\n<p>Let me start with a little confession: I needed a tutor in college-for math.<\/p>\n\n\n\n<p>(Okay, fine\u2026 it was <em>Calculus II,<\/em> so not \u201ccounting change\u201d math, more like \u201cNASA launch trajectory\u201d and proof that numbers can, in fact, cause emotional damage, but still. Math.)<\/p>\n\n\n\n<p>Fast forward to me, standing in my kitchen years later, staring at a different kind of math problem-one that didn\u2019t require derivatives or a graphing calculator. Just some basic subtraction. I figured my house in Lake Mary, Florida could probably sell for around $400,000. And if I went the traditional route-listing with a realtor-that meant handing over 6% of that price as full commission.<\/p>\n\n\n\n<p>That\u2019s $24,000.<\/p>\n\n\n\n<p>Let that sink in. <strong>Twenty. Four. Thousand. Dollars.<\/strong><\/p>\n\n\n\n<p>That meant I\u2019d be handing over <strong>$24,000<\/strong>-not just from market appreciation, but from the <em>real<\/em> work I put in over the years. I wasn\u2019t just selling a house-I was selling my upgraded bathroom and kitchen, the weekends spent sweating over landscaping projects, the perfectly manicured lawn, and every monthly payment I\u2019d made with pride. Not to mention the memories made along the way.<\/p>\n\n\n\n<p>And I was about to give a massive chunk of that to someone just for printing a few flyers, unlocking my front door, and pointing at the kitchen island during an open house. Maybe they baked cookies?<\/p>\n\n\n\n<p>$24,000. That\u2019s a new car. That\u2019s a once-in-a-lifetime vacation. That\u2019s a big ol&#8217; bite out of student loans or credit card debt.<\/p>\n\n\n\n<p>So yeah-<strong>that\u2019s when the lightbulb flickered on.<\/strong> I started digging. I did the math again, but this time, with a calculator <em>and<\/em> common sense. And I realized something that changed the game:<\/p>\n\n\n\n<p><strong>I could sell this house myself.<\/strong><br>And not just make it work- <strong>I could make more money doing it.<\/strong><\/p>\n\n\n\n<p>So I did.<\/p>\n\n\n\n<p>The term for this little rebellion against the traditional system? It\u2019s called \u201cFor Sale By Owner,\u201d or FSBO (pronounced <em>fizz-bo<\/em>, like the sound of a soda can opening right before a toast to your financial freedom).<\/p>\n\n\n\n<p>Here\u2019s why I chose it- and more importantly, <strong>how you can, too.<\/strong><\/p>\n\n\n\n<p><strong>Why People Sell Their Homes (Because It\u2019s Not Just About Money)<\/strong><\/p>\n\n\n\n<p>Selling your home isn\u2019t always about chasing a profit. Sometimes, it\u2019s about chasing peace. Or space. Or that dream kitchen that your wife and you always talk about.<\/p>\n\n\n\n<p>There are a lot of reasons people decide to sell:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maybe you\u2019ve outgrown your house-or maybe it\u2019s outgrown you.<\/li>\n\n\n\n<li>Maybe the kids are gone, and the echo of their absence is louder than you expected.<\/li>\n\n\n\n<li>Upsize or downsize<\/li>\n\n\n\n<li>Maybe you landed a new job, or got happily married or happily divorced, or finally hit the point where walking up two flights of stairs just isn\u2019t a good part of the day. &nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Life changes. So, we change where we live. It\u2019s not just a transaction-it\u2019s a transition.<\/p>\n\n\n\n<p>Whatever your reason for selling, For Sale By Owner is a great option.<\/p>\n\n\n\n<p>The math makes sense, so why don\u2019t more people attempt it? &nbsp;A lot of folks don\u2019t even consider selling their home by owner because they assume it\u2019s complicated, or scary, or requires some special badge you get from attending &nbsp;the equivalent of \u201cReal Estate Harvard\u201d so they hire an agent.<\/p>\n\n\n\n<p>Let\u2019s flip that thinking, though\u2026<\/p>\n\n\n\n<p>Even when you hire an agent, guess who still:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cleans the house before showings<\/li>\n\n\n\n<li>Pays for the professional photos<\/li>\n\n\n\n<li>Stages the living room with throw pillows you\u2019ll never sit on? ( Oh, the realtor bakes cookies? Not a hard skill worth several thousand in my opinion)<\/li>\n\n\n\n<li>Vacuums the dog hair out of the guest room<\/li>\n<\/ul>\n\n\n\n<p><strong>You. You do.<\/strong> So why not go all the way and keep the profit?<\/p>\n\n\n\n<p><strong>So How Did I Actually Do It?<\/strong><\/p>\n\n\n\n<p>Alright, here\u2019s where the rubber meets the road. If you\u2019re thinking about selling your home by owner, here\u2019s a summary of what you need to do- FSBO-style. First things first: you\u2019ve got to get the place looking its best. That means giving it a serious deep clean, clearing out the clutter, fixing those little things you\u2019ve been ignoring (yes, that one door that squeaks every time it opens), and sprucing up the yard so it\u2019s got some curb appeal. Maybe even stage a room or two to help buyers picture themselves living there. Once it\u2019s looking sharp, it\u2019s time to price it right. You\u2019ll want to check out what similar homes in your area have sold for-real, recent comps-not just what people are <em>asking.<\/em> Pro tip- the \u201cZestimate\u201d is not an accurate comp. You could even hire an appraiser if you want an expert opinion. The goal here is to land on a price that\u2019s attractive, competitive, and leaves room to negotiate.<\/p>\n\n\n\n<p>Next up, paperwork. I know-it\u2019s not the fun part, but it\u2019s important. In Florida, that means pulling together the required disclosures, lining up a solid purchase agreement, and connecting with a title company or a real estate attorney to keep things legally tight and hassle-free. Once that\u2019s squared away, it\u2019s showtime-literally. You\u2019ll want great photos (trust me, this matters), a killer listing description, and you\u2019ll post it everywhere: Forums, sites, social media, local groups-you name it. I offered the standard 2.5% to buyer\u2019s agents, so I could attract agent-represented buyers but avoided paying for listing services I didn\u2019t need. Don\u2019t forget the classic \u201cFor Sale By Owner\u201d sign in the yard. Old school still works.<\/p>\n\n\n\n<p>As people start to schedule showings, you\u2019ll manage your calendar, keep the house showing-ready, and welcome buyers in. Hand out flyers, answer questions, and let the house sell itself-because you know every inch of it better than anyone else. When the offers start rolling in, you don\u2019t just grab the first one. You take a breath, read the details, compare terms, and negotiate like someone who knows their worth-because you do. No agent cares as much about the sale as you would.<\/p>\n\n\n\n<p>Once you accept an offer, things get real. The buyer puts down earnest money, inspections happen, the title company does their thing, and if there\u2019s financing involved, an appraisal gets ordered. Then, finally, you make it to closing day. The buyer walks through one last time, everyone signs the paperwork, the money moves, and just like that-you sold your house.<\/p>\n\n\n\n<p>Now it\u2019s just canceling utilities, wrapping up insurance, and maybe-just maybe-treating yourself to a little celebration trip with the thousands of dollars you didn\u2019t spend on commission. You earned it.<\/p>\n\n\n\n<p><strong>Whoa, whoa, whoa&#8230;<\/strong> I get it-reading all of that might make it sound like selling your home FSBO is some kind of logistical nightmare. But here\u2019s the truth:<\/p>\n\n\n\n<p>If you can read emails, follow directions, clean your house, and keep your calendar straight, <strong>you can absolutely do this<\/strong>.<\/p>\n\n\n\n<p>Now, just so we\u2019re clear-I went the old-school FSBO route myself. It was me, Google, a notebook full of barely legible notes, and more browser tabs open than I thought was possible. Was it harder than I expected? Yes. Did I figure it out anyway and save a small fortune? Also yes. (<em>Fun fact: more than I made in my entire first year in the Marine Corps.<\/em>)<\/p>\n\n\n\n<p>But here\u2019s what I learned since then:<br><strong>It doesn\u2019t have to be that hard.<\/strong><\/p>\n\n\n\n<p>If you\u2019re already reaching for a realtor&#8217;s business card, thinking \u201cForget it, this is too much,\u201d-pause for a second. You\u2019re not wrong to feel overwhelmed when you look at the necessary tasks ahead.  What you <em>don\u2019t<\/em> want to do is go at it completely alone and have to figure out what those tasks are.<\/p>\n\n\n\n<p>That\u2019s exactly where <strong>Home On Your Own<\/strong> comes in.<\/p>\n\n\n\n<p><a href=\"http:\/\/hoyonow.com\" target=\"_blank\" rel=\"noreferrer noopener\">HOYONOW.com<\/a> isn\u2019t your average real estate website with a few vague articles and an annoying pop-up trying to lock you into a listing agreement. This is a <strong>full-blown FSBO support system<\/strong>, powered by cutting-edge AI and backed by real human experts who\u2019ve actually been in the trenches. It\u2019s clean. It\u2019s smart. It\u2019s built to walk you through the entire process from pricing to closing-step by step-with no pressure, no confusion, and no unnecessary costs.<\/p>\n\n\n\n<p>Here\u2019s what they help you with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Setting a smart, competitive price based on real data<\/li>\n\n\n\n<li>Handling all the legal paperwork-without turning it into a law degree<\/li>\n\n\n\n<li>Marketing your home where serious buyers are actually looking<\/li>\n\n\n\n<li>Managing showings, negotiating deals, and getting to closing like a pro<\/li>\n\n\n\n<li>Offering a plethora of vetted and rusted professionals you may need (i.e. Electricians, Painters, Photographers, Title companies, etc.)<\/li>\n<\/ul>\n\n\n\n<p>Basically, it\u2019s like having a top-tier agent in your corner-<em>but you\u2019re still the boss, and you keep the commission.<\/em><\/p>\n\n\n\n<p>Honestly, I wish I\u2019d had them when I did it. I still came out ahead, but I learned everything the hard way. You don\u2019t have to.<\/p>\n\n\n\n<p>If you\u2019re even <em>thinking<\/em> about selling your home on your own, do yourself a favor: go to <a href=\"http:\/\/hoyonow.com\" target=\"_blank\" rel=\"noreferrer noopener\">HOYONOW.com<\/a> and check it out. It\u2019ll change the way you think about selling your valuable real estate.<\/p>\n\n\n\n<p>You don\u2019t need a middleman.<br>You just need the right tools-and a little confidence.<br><strong>Home On Your Own gives you both.<\/strong><\/p>\n\n\n\n<p>Selling your house isn\u2019t just a financial decision-it\u2019s a life move. And if you\u2019re willing to put in a little effort, stay organized, and use the right support, going FSBO isn\u2019t just doable-it\u2019s <em>hugely profitable.<\/em><\/p>\n\n\n\n<p>I\u2019m Robert Urban. I sold my house myself. And no, I don\u2019t miss paying the full commission-<em>not even a little.<\/em><\/p>\n\n\n\n<p>Keep the profit in your pocket, where it belongs.<\/p>\n\n\n\n<p>Happy Selling! <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why I Sold My House &#8220;By Owner&#8221; (And Why You Might Want to, Too) By Robert Urban \u2013 Florida Homeowner, Recovering Realtor-Commission Payer, Family Man Let me start with a little confession: I needed a tutor in college-for math. (Okay, fine\u2026 it was Calculus II, so not \u201ccounting change\u201d math, more like \u201cNASA launch trajectory\u201d and proof that numbers can, in fact, cause emotional damage, but still. Math.) Fast forward to me, standing in my kitchen years later, staring at a different kind of math problem-one that didn\u2019t require derivatives or a graphing calculator. Just some basic subtraction. I figured my house in Lake Mary, Florida could probably sell for around $400,000. And if I went the traditional route-listing with a realtor-that meant handing over 6% of that price as full commission. That\u2019s $24,000. Let that sink in. Twenty. Four. Thousand. Dollars. That meant I\u2019d be handing over $24,000-not just from market appreciation, but from the real work I put in over the years. I wasn\u2019t just selling a house-I was selling my upgraded bathroom and kitchen, the weekends spent sweating over landscaping projects, the perfectly manicured lawn, and every monthly payment I\u2019d made with pride. Not to mention the memories made along the way. And I was about to give a massive chunk of that to someone just for printing a few flyers, unlocking my front door, and pointing at the kitchen island during an open house. Maybe they baked cookies? $24,000. That\u2019s a new car. That\u2019s a once-in-a-lifetime vacation. That\u2019s a big ol&#8217; bite out of student loans or credit card debt. So yeah-that\u2019s when the lightbulb flickered on. I started digging. I did the math again, but this time, with a calculator and common sense. And I realized something that changed the game: I could sell this house myself.And not just make it work- I could make more money doing it. So I did. The term for this little rebellion against the traditional system? It\u2019s called \u201cFor Sale By Owner,\u201d or FSBO (pronounced fizz-bo, like the sound of a soda can opening right before a toast to your financial freedom). Here\u2019s why I chose it- and more importantly, how you can, too. Why People Sell Their Homes (Because It\u2019s Not Just About Money) Selling your home isn\u2019t always about chasing a profit. Sometimes, it\u2019s about chasing peace. Or space. Or that dream kitchen that your wife and you always talk about. There are a lot of reasons people decide to sell: Life changes. So, we change where we live. It\u2019s not just a transaction-it\u2019s a transition. Whatever your reason for selling, For Sale By Owner is a great option. The math makes sense, so why don\u2019t more people attempt it? &nbsp;A lot of folks don\u2019t even consider selling their home by owner because they assume it\u2019s complicated, or scary, or requires some special badge you get from attending &nbsp;the equivalent of \u201cReal Estate Harvard\u201d so they hire an agent. Let\u2019s flip that thinking, though\u2026 Even when you hire an agent, guess who still: You. You do. So why not go all the way and keep the profit? So How Did I Actually Do It? Alright, here\u2019s where the rubber meets the road. If you\u2019re thinking about selling your home by owner, here\u2019s a summary of what you need to do- FSBO-style. First things first: you\u2019ve got to get the place looking its best. That means giving it a serious deep clean, clearing out the clutter, fixing those little things you\u2019ve been ignoring (yes, that one door that squeaks every time it opens), and sprucing up the yard so it\u2019s got some curb appeal. Maybe even stage a room or two to help buyers picture themselves living there. Once it\u2019s looking sharp, it\u2019s time to price it right. You\u2019ll want to check out what similar homes in your area have sold for-real, recent comps-not just what people are asking. Pro tip- the \u201cZestimate\u201d is not an accurate comp. You could even hire an appraiser if you want an expert opinion. The goal here is to land on a price that\u2019s attractive, competitive, and leaves room to negotiate. Next up, paperwork. I know-it\u2019s not the fun part, but it\u2019s important. In Florida, that means pulling together the required disclosures, lining up a solid purchase agreement, and connecting with a title company or a real estate attorney to keep things legally tight and hassle-free. Once that\u2019s squared away, it\u2019s showtime-literally. You\u2019ll want great photos (trust me, this matters), a killer listing description, and you\u2019ll post it everywhere: Forums, sites, social media, local groups-you name it. I offered the standard 2.5% to buyer\u2019s agents, so I could attract agent-represented buyers but avoided paying for listing services I didn\u2019t need. Don\u2019t forget the classic \u201cFor Sale By Owner\u201d sign in the yard. Old school still works. As people start to schedule showings, you\u2019ll manage your calendar, keep the house showing-ready, and welcome buyers in. Hand out flyers, answer questions, and let the house sell itself-because you know every inch of it better than anyone else. When the offers start rolling in, you don\u2019t just grab the first one. You take a breath, read the details, compare terms, and negotiate like someone who knows their worth-because you do. No agent cares as much about the sale as you would. Once you accept an offer, things get real. The buyer puts down earnest money, inspections happen, the title company does their thing, and if there\u2019s financing involved, an appraisal gets ordered. Then, finally, you make it to closing day. The buyer walks through one last time, everyone signs the paperwork, the money moves, and just like that-you sold your house. Now it\u2019s just canceling utilities, wrapping up insurance, and maybe-just maybe-treating yourself to a little celebration trip with the thousands of dollars you didn\u2019t spend on commission. You earned it. Whoa, whoa, whoa&#8230; I get it-reading all of that might make it sound like selling your home FSBO is some kind of logistical<\/p>\n","protected":false},"author":5,"featured_media":148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9,8],"tags":[13,10,14,12,11],"class_list":["post-119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fsbo","category-selling-your-house","tag-florida","tag-fsbo","tag-real-estate","tag-realtor","tag-selling"],"_links":{"self":[{"href":"https:\/\/portal.hoyonow.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.hoyonow.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.hoyonow.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.hoyonow.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.hoyonow.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=119"}],"version-history":[{"count":2,"href":"https:\/\/portal.hoyonow.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/119\/revisions"}],"predecessor-version":[{"id":124,"href":"https:\/\/portal.hoyonow.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/119\/revisions\/124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portal.hoyonow.com\/blog\/index.php?rest_route=\/wp\/v2\/media\/148"}],"wp:attachment":[{"href":"https:\/\/portal.hoyonow.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.hoyonow.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.hoyonow.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}